5 Tips for Promoting Your Client Retention Program at the Point-of-Sale
The keys to customer retention are building customer loyalty and encouraging specific purchase behavior. Client retention programs, also known as rewards programs or loyalty programs, allow you to do just that. To ensure that your loyalty program is successful, you need to get many of your customers to enroll. Here are 5 tips for promoting your customer loyalty retention program at the point-of-sale.
1. Put up signage at the point-of-sale
Remind customers about your customer reward program by putting up signs that promote it at the point-of-sale. After all, you can’t expect anyone to sign up for your rewards program if they don’t even know it exists.
2. Communicate the most compelling benefits of your client retention program on signage
Signage at your point-of-sale should clearly highlight the benefits of your client retention program. For example, if members win a reward with every purchase, create signs that say something like, “Sign up for our loyalty program today and start earning 20 points with every purchase” and display them at the point-of-sale.
3. Make signing up for your client retention program easy
4. Train staff to promote your client retention program
In addition to placing compelling signage at the point-of-sale, train your staff to promote your client retention program because employees add an important human element to loyalty program promotions. Have your staff ask customers to sign up before the transaction occurs rather than after the fact because people are more likely to sign up that way. Provide them with a reward when they sign a certain number of customers up for your rewards program.
It’s crucial that your staff fully understand and support your client retention program if you want them to successfully promote it. Therefore, you should dedicate a portion of your training program for new hires to your loyalty program, and quiz existing employees periodically to ensure that they understand why your client retention program is such a valuable marketing asset.
5. Give customers an incentive to sign up
If your customers discover that there’s an immediate benefit available to them for signing up for your client retention program, they’re more likely to take the plunge. For example, you could offer them a 10% discount on their purchase or a coupon towards their next visit if they sign up.