A Guide to Building Your Brand with Customer Loyalty Programs
The primary goal of customer retention programs is to reward existing customers so that they keep coming back. However, successful loyalty programs also have an added benefit: they increase brand awareness and help you spread the word about your business to those who otherwise may have never heard about your brand.
Nordstrom’s loyalty program is one of the most well-known, successful customer reward programs in the world. While many stores offer rewards in the form of discounts or freebies, Nordstrom also offers memorable brand experiences. Their customer retention program members have access to things like private shopping parties and fashion events that help brand the store. Offering your customers an exclusive experience rather than just products they could buy anyway may enable you to set your brand apart from the competition.
Customer retention programs involve the use of loyalty cards, which are plastic cards that look like credit cards and can be customized with any design, wording or logo you want. An eye-catching card acts as a small billboard for your brand, so it’s important that you take the time to come up with something that looks good and attracts attention.
One way to get the word out about your company and help extend the reach of your brand is to get existing customers to talk about you. You can do this by rewarding customers who bring their friends to you. Part of building your brand is getting people to talk about you. If you offer something special or unique, people will talk. If customers get rewarded when they get their friends to sign up for your reward program or spend a certain amount of money in your store, they will be more likely to tell others about your products.
Choose Your Rewards Carefully
Nothing says “brand” as much as the way your customers are treated. When setting up a customer retention program, ask yourself what image you want to project. Do you want to be known as the place to go for deals, a place that offers unique products or a place that offers a memorable shopping experience? Before you launch a loyalty program, make sure you have a clear idea of what you want the program to say about your company in order to give your brand the right voice.
LoyalMark specializes in customer retention programs that help you build your brand, increase your revenues and generate repeat business. If you’re ready to get started, give us a call at 1-866-233-6326 or fill out the form on the right.