Best Customer Loyalty Program Techniques
The best Customer loyalty programs are designed to provide incentives for individuals to keep shopping in their stores. The main objectives in these programs are to create a win-win solution for the company and the customers.
To enter these programs, the customer must sign-up for an account. Once the account information is complete, the company can issue a card that can be used every time the customer makes a purchase. In some loyalty programs, the customer may receive an immediate discount on the things that they purchase or they can receive points for buying specific items. In either case, the main goal is to keep the customer coming back and the company earning money off of the sales. This creates a win-win customer relationship for both parties.
Understanding customer loyalty program strategies is the first step toward finding the best customer loyalty programs out there. Listed below are some of the top features that the best programs use.
Discounts on Gas – With the high price of gas, consumers are always looking for ways to save money. This is why some stores and gas companies are working together to offer discounts. For instance, some grocery stores will offer discounts when the customers buy a certain amount in groceries. Once the customer reaches a certain threshold, they can receive a discount on their gas purchases. While the discounts may seem minimal to some, they usually add up quickly over a period of time. Specifically, in cases where the loyal customer confines all of their purchases to a specific grocer or retail store.
Integration of mobile technology and Customer loyalty programs
Some major companies are ahead of the game in many different types of technologies and other programs. As a result, they are also taking advantage of offering customer loyalty incentives via smart phones. Based on the company and their loyalty programs marketing campaign, these phones can be used to obtain an electronic discount on food, clothing, restaurants, gas and other essential things. By using mobile technology, savings is made easy with the swipe of a phone.
Premium Customer Loyalty Programs
Another great loyalty option is inviting buyers to join premium programs when they reach a specific threshold. Once this person is captured on the company’s report, they are sent an offer to join via email or other media. If the individual chooses to join, they can also save large amounts on big ticket items.