What Customers Think About Loyalty Programs
When it comes to a customer loyalty program, they come in all shapes and sizes. While some offer discounts, others offer free services or incentives for repeat business and others offer chances at prizes. What is known about these customer loyalty programs is that people simply love them. Even if they do not intend to shop with you again or use your services, they love being a member of the club. This is where the true effect takes place.
Even though customers may not intend to shop with you again, they remember the club when they see you. Then they always seem to remember you when they have a need for your product or services. They appreciate the benefits of a customer loyalty program and will use them even if they do not intend to at first. This is due to the fact that everyone loves getting something exclusive to them, even if the loyalty program is widespread. People as a whole will take nearly any customer loyalty program offered to them no matter what the service or establishment.
What customers think of your loyalty program depends on what is offered or how often they use the program. This can vary greatly depending on the business but one thing is certain. They like programs that are easy to use and take advantage of. They like rewards that not only make sense but also are fun. What they do not like is a complicated customer loyalty program that requires more effort than they are willing to make or rewards that are nearly impossible to obtain. This kind of program is what killed many credit card reward programs and is not what you want for your business. They want a customer loyalty program that is simple an yet fun to use and they will keep coming back to you.