Is There Such a Thing as Customer Loyalty Anymore?
There was once a time when people shopped exclusively at Old Joe’s shop, not necessarily because he had the best prices or the flashiest advertising gimmicks, but because they were loyal to him. Today, though, more and more business owners are asking themselves the same question: is there such a thing as customer loyalty anymore?
The short answer to that question is yes. What many businesses don’t seem to realize, however, is that the business-consumer relationship is just like any other kind of relationship. You get what you put into it. So, how to you gain customer loyalty? Simple – if you treat your customers well, they’ll treat you well, meaning that they’ll give you that coveted customer loyalty. There are a few simple rules that you need to follow to gain your consumers’ trust and loyalty, and earn repeat business.
Offer Excellent Customer Service
The first rule of gaining customer loyalty does not necessarily revolve around price, but around excellent customer service. Customers who are greeted by snarky and impatient customer service representatives will be less likely to visit that particular business in the future. Instead, they’ll go down the street to another shop, where they’re treated like kings.
Watch all of the employee-customer interactions that happen in your business. Are the customers being treated well? Are they getting the information that they need in a friendly manner? Are they satisfied? If not, it may be time to change your approach to customer service.
Offer Awesome Deals
Good customer service alone is usually not enough to maintain your customers’ loyalty to you, your business, or your brand. In today’s tough economic times, most customers are also looking to save a buck or two. Get them through the door and keep them coming back by offering great deals and competitive prices, along with great service.
Offer a Customer Loyalty Program
One way to offer good deals to loyal customers is to implement a customer loyalty program. By doing so, you can offer exclusive deals to loyal customers and encourage repeat business.
Offering an occasional discount or freebie to your customers via a loyalty program is worthwhile in the long run. You won’t lose anything if customers don’t redeem their rewards, but you will earn repeat business from customers who try to accumulate points in order to earn rewards.
Customer loyalty programs don’t have to be complicated. In fact, it’s usually best if they aren’t. You get repeat business, and your customers get rewards. It’s that simple.