The Best Way to Attract New Customers
Return customers, or repeat customers, are often the biggest source of income for many types of businesses. Attracting brand new customers who could eventually turn into repeat customers, however, is one of the most difficult parts of running a business.
Many business owners typically believe that advertising is the only way to attract new customers. While this may be true to some extent, some advertisements may ultimately be ineffective, not to mention expensive.
Business owners should be aware that advertising is not the only method for attracting new customers. In fact, there are a number of different ways to get new customers through the door.
Flyers are somewhat old-fashioned, but they can also be very effective. Creating flyers still costs money, but they are generally much less expensive than traditional advertising.
Flyers should be printed on brightly colored paper. If your business has a website or contact number, this information can be printed on tear off tabs at the bottom of the flyers. The flyers can then be distributed in your business’s vicinity and put in front of potential customers. For instance, a bookstore can post flyers on a local campus bulletin board.
Maintaining a Neat Appearance
Few customers want to patronize a business that looks messy. Business owners should make sure that every aspect of their business is clean and orderly. For instance, they should keep the sidewalk in front of their stores free of debris, and any windows should be cleaned daily, inside and out. A new coat of paint can also do wonders. Sprucing up the outside of a building, however, is not the only thing that should be done. The inside of the store should also be cleaned several times a day to keep it spic and span.
Word-of-mouth marketing occurs when past or current customers spread the word about your business to other potential customers. Word-of-mouth it is one of the most effective ways to attract new customers because consumers are more likely to visit a store if others have spoken positively about it. It’s social proof in action.
In order to get customers talking about their establishments, however, businesses must strive to maintain a professional and friendly atmosphere. When they have a good or bad experience with a particular business, consumers often pass this information along to others. You can increase the chances of customers spreading positive information about their business by offering top-notch goods and services, getting involved in online social networking, and offering referral incentives.
Loyalty programs are a great way to attract new customers. Generally, loyalty program members are rewarded with special offers, deals, and discounts after they have spent a certain amount of money. Loyalty programs attract new customers because they give customers a reason to choose one business over another. The benefits of joining a loyalty program are irresistible to consumers, who are often members of multiple loyalty programs.
Businesses may also want to consider adding a referral program or sign up bonus to their loyalty program. A referral incentive for a loyalty program rewards current members when they get a new customer to join. Sign up bonuses tend to attract more new loyalty program members because they give customers instant gratification. To maximize a loyalty program’s success and get more members to join, businesses should promote it as much as possible, especially during transactions.