LoyalMark Exhibits at 2012 Toronto Spa Show
Where were you on April 29-30, 2012? LoyalMark was chatting up spa owners at the North American Conference for Esthetic, Spa, and Medical Spa Professionals at the Metro Toronto Convention Centre. Organized by Esthetique Spa International (ESI), the conference featured over 550 booths and hosted over 150 lectures by internationally-acclaimed experts in the esthetics, spa, medical spa, and resort spa industries. It was our first time making an appearance at this event, which was designed to introduce participants to the latest, most advanced tools and knowledge that could help them grow their businesses.
Recognizing the growing popularity of spa loyalty card and gift card programs in the spa industry, we decided to set up a booth for LoyalMark at this conference. We didn’t have a money machine or lure attendees with popcorn, but we did offer them an in-depth look at LoyalMark’s spa loyalty program management system, demonstrating how it could give their spas a competitive edge. We showed spa owners that gift card and loyalty card programs have the potential to increase leads, sales, and loyalty, even in today’s challenging business climate.
Why Customer Loyalty Programs Are Important in the Spa Industry
It is common knowledge that it’s significantly easier and more cost-effective to retain existing customers than it is to acquire new ones. Nevertheless, the majority of spa owners focus their marketing efforts on bringing in new clients instead of rewarding and retaining their best customers. Spas of all types and sizes can benefit from implementing a loyalty program because loyal customers visit spas more frequently, spend more at each visit, stick around for longer, and refer spas to others. This translates to increased revenues and profits for spa owners. Customer loyalty programs also enable spa owners to gain tremendous insights about their customers and their buying habits.
At the North American Conference for Esthetic, Spa, and Medical Spa Professionals, we had a chance to talk with many spa owners, who shared their wants, needs, and challenges with us. Everyone showed great interest in our spa loyalty and gift card program solutions and how they capture, track, manage, analyze, and reward customer behavior. Benefits of using our loyalty and gift card solution at your spa include the following:
- Obtain a wealth of customer data
- Make more intelligent business decisions
- Increase customer acquisition and retention
- Deploy the program online, in store, and via social media
- Increase the lifetime value of customers
- Beat out the competition
The basic idea behind our loyalty card and gift card solution is that if you give customers what they want, they will give you more business in return. The right loyalty program software may be just what you need to jumpstart sales and get more customers through your spa’s door.
We thoroughly enjoyed meeting and speaking with spa owners at the North American Conference for Esthetic, Spa, and Medical Professionals and hope to see you all again!