Early loyalty programs/ reward programs were deemed to be successful just by issuing cards and awarding points. This is no longer the case. Customers simply carry more and more loyalty cards and collect points wherever they shop. True loyalty program success is based on the information collected and how it is used. Most companies have this data but lack the technology to generate positive behavioural changes in their customers. LoyalMark allows you to identify and segment customers into groups, and then assign specific retention strategies to each segment, allowing you to directly target customers accordingly with our Email Marketing strategies.
LoyalMark excels in Email Marketing. Our dedicated team of professionals will provide comprehensive data reports broken down to give the details required to track not only who the customer is and what they purchase but finely segmented information that will track customer acquisition and retention, and detect defective customer rates and patterns. We are able to monitor reactions to products and promotions. Since you will be able to maximize results through more accurate customer targeting, you will be able to lower marketing costs with our Email Marketing Solution. You will also be able to manage award liability in order to eliminate revenue loss, segmentation, profiling, performance recovery, etc. These are all necessary reporting tools to formulate a successful loyalty program.
LoyalMark can help you get the word out about your business by using strategic, targeted bulk Email Marketing strategies. We offer you several reasons for communicating to your customers. At the simplest level you have annual celebrations such as birthdays and anniversaries. Over time, you can identify your best patrons based on spending habits or frequency of visits. Just thank them for their business. Likewise, identify lost business by targeting those patrons who have stopped coming in. This could be an overwhelming if not impossible task to accomplish but not to worry… LoyalMark will allow you to effortlessly capture and identify this information and with it, you now have several reasons to communicate to your patrons and fortify loyalty from your customers. LoyalMark Email Marketing will even prepare the content of those bulk mailings or, if you feel inspired, just generate a mailing list and devise your own bulk mailing.
Always keep your brand name in front of your customers… it shows you care about them.