A gift and/or loyalty card is a reusable, stored-value plastic card that enables merchants to have an electronic alternative to paper gift certificates and paper loyalty cards. They are standard credit card size and thickness, which includes a magnetic stripe/barcode and human readable number.
A gift card program can take as little as 2 weeks to setup. More complicated jobs can take up to a few months.
The core business of a bank is not gift or loyalty card processing. Most banks offer gift and loyalty card as a bare bones add on to keep their customers happy. This is not their core business and consequently the programs are not very good.
You can convert your existing program to work with ours to take advantage of some of the benefits our program provides that others may not. This is a very simple process and there will be no interruption in your gift or loyalty card processing.
Merchants decide what reward(s) to give customers when a specific point level is reached. Rewards can be products, services, discounts, or spendable value added to the card. The cardholder also has the option to not redeem an award and continue accumulating points in the program. Awards are given by the merchant according to merchant’s specific program rules. For example, for every amount a customer spends, they receive a corresponding reward point. A merchant may decide to reward 1 point for every dollar a customer spends on a purchase, and once the customer’s rewards points reach a specific level, the customer gets say $5 off next purchase, a free coffee mug, etc. This in turn means repeat customer visits.
Gift cards store available value and purchases and loyalty cards store available points and redemption items. Each time a gift card or loyalty card is used the value or amount of points decreases based on the amount of purchase or the number of points redeemed.
LoyalMark is integrated to many POS systems and terminals. We can also process our transactions on the web. We are also partnered with www.bnasmartpayment.com and can provide an all-in-one terminal including debit and credit card processing. Please enquire to and we can tell you your options.
LoyalMark has very flexible pricing options starting at $30 per month for unlimited transactions.
LoyalMark has over 20 gift and loyalty card reports. The online reporting system provides reports indicating items such as who are my best customers? Who are my worst customers? How much money has not been redeemed on my gift cards? How many cards did I sell last week? etc.
Our backend can store customer demographic information can be tied to a specific card number and stored in the host database. This database can be used to target marketing campaigns to specific customers based on a variety of card usage criteria. I.e. you want to run a promotion for a news store opening or you want to offer a free offering to a certain geographic region.
Yes, LoyalMark can simply run in the background and be used when needed. All transactions are done safely and securely on the internet.
Yes, items like; time of transaction, location, terminal show up on the printed receipt. Receipts can also be customized.
Yes. LoyalMark will build a custom one page website that will allow your customers to check their card balance and transaction history.
Yes. LoyalMark has printers for this to do-it-yourself and also offers complete fulfillment services.
No. LoyalMark allows for one card to be used as both a Gift Card and a Loyalty Card if you choose to set up your program that way.
Typically, Gift Cards are treated the same as cash and if they are lost then the amount left on the card is lost. However, LoyalMark can build you a custom webpage where your customers can register their cards. Once registered you can look up that customer on our database and can cancel that card and issue a new one. LoyalMark allows you to record vital customer information in the system so that with the proper proof of identification you can reissue the card, void the lost card and transfer the balance remaining onto the new card. This feature is available for both Gift and Loyalty Cards. Don’t worry about the lost card. The only information stored on a card is the unique number. No monetary values are ever stored on the card itself.
Yes. LoyalMark allows for “stored value” cards (fluctuating values) and fixed value Gift Cards. You can also issue as many cards as you wish with a fixed value in a bulk activation saving both time and eliminating possible errors.
The electronic gift card concept is quickly becoming the medium of choice for retailers across the county. Among the significant reasons are No Cash Back (value remaining after partial redemption stays on the card, ensuring additional opportunities to solidify the customer relationship or retain funds) and real time Data Capture (virtually eliminates both the losses associated with paper gift certificates and costly tracking and accounting).
The gift/loyalty card may be used immediately after activation. Gift/Stored Value card transactions are processed real time.
Electronic gift/stored value cards are convenient (carried in wallet with other plastics), secure (cannot be photocopied) and as a branded “billboard in a wallet” that establishes the merchant as the destination. With this product, a merchant will gain more name recognition and exposure in the marketplace further widening its existing customer base.
Reports can be generated online with a secure username/password anytime. Reports can also be scheduled to be sent to a person’s email address in various formats including PDF, Excel, CSV, XML etc. LoyalMark has over 25 reports for you to know everything going on within your programs. Ie Activation report, infrequent customer report, liability report etc.
Incentives, Incentives, Incentives – a concept that works with customers and employees alike! A reward program encouraging friendly competition between employees will build a strong, goal-oriented team while promoting your new and dynamic gift card program.
This is a very important revenue generator and can be very profitable for your business. The use of incentives with the program will entice consumers to add value to the card. For example, if a customer adds $50.00 to his existing card offer to give that customer $55.00 worth of value or offer discounts or additional services specific to gift card users. The added value feature of this card program offers limitless marketing opportunities to enhance customer relationships and build brand awareness.
A customer enters the merchant’s establishment and asks to purchase a gift/stored value card. The merchant takes a gift/loyalty card from inventory and activates it for the dollar amount desired by swiping the card through the POS terminal or the web. The card is now ready to be used at any participating store locations. The loyalty portion of the card can be used at the time of sale to add “points” towards a redeemable reward offered by the merchant. The consumer must be entered into to the “Rewards” program with the Consumer Enrollment Form. The consumer at the point of sale will fill out the form. Reward levels and points per dollar amount can be tailored and customized by the merchant.
Our customer service is available 24/7, 365 days per year.
Absolutely! Our strict Customer Privacy Policy ensures that your customers’ names and email addresses remain completely confidential at all times. WE WILL NOT EVER USE YOUR CUSTOMERS DATA…EVER.. It remains private at all times.
The minimum order to get into a gift or loyalty program is 500 cards.
Absolutely not (unless you want them to). The unused balance remains on the card for future purchases.
You will get daily detailed reports from your POS equipment when you settle at the end of each day. Additionally, you will have 24 hour, 7 day access to your account and all activity via the internet.
Contests! Prizes!! We’ll be happy to share some of our ideas with you. We might even contribute some prizes to help you get the ball rolling!!!!
Programs can be rolled out in as little as 2 weeks. Most programs take approximately 4-6 weeks from artwork signoff.
We can help you get started by providing you with window stickers, point of purchase displays, and individual card sleeves. The best way, however, is to tell your customer, ask them to join your loyalty program, see if they would like to buy a gift card, and finally, if you send direct mail pieces or advertise, make sure to mention your new program. The program will be as successful as you want it to.
Absolutely. All of our customers are unique and we believe their cards should be. We have the design team to help you with all your designing needs.
You can set the limit to whatever you like. You just have to log into your account and set the floor-limit amount for transactions.
In this case, you can split the sale amount. First verify the amount your customer has on the gift card. Confirm with your customer the amount he/she wants deducted from the gift card, then kindly request a second payment method for the remaining balance.
