Successful loyalty card programs have a very common attribute – customers participate because the program makes them feel like a member of an exclusive group with unique privileges. LoyalMark provides you with the ability of establishing such a program. LoyalMark is a comprehensive real-time marketing tool, offering an all-in-one solution.
LoyalMark is able to provide you with the ability to identify, grow and retain your best customers and potential customers through data collection, analysis and targeted marketing strategies. With LoyalMark’s Loyalty Card Program you will be able to provide added value and recognition to your profitable customers in response to specific purchase behaviour. The Loyalty Card program allows you to reduce the cost of mass marketing by targeting marketing efforts based on probable response. Also, the Loyalty Card Program will create a platform for measuring performance of marketing strategies allowing for the development of an overall marketing plan built around long term profitability and continued growth.
LoyalMark Loyalty Card Programs offers an array of loyalty based options. The Product-based promotions allow you to introduce new products or featured items. By including product information, LoyalMark provides complete support of product specific programs.
A second loyalty based option available through LoyalMark’s Loyalty Card Program is to promote grand openings/store renovations. LoyalMark includes the “store” or “location” number when evaluating each transaction for loyalty eligibility. This feature provides the capability of rewarding customers with additional (bonus) rewards for shopping at specific locations.
A third loyalty based option offered is linking your loyalty card program to community benefits (i.e. school needs) and sponsored charities. Transferring points from cardholder accounts to sponsored charities and causes is a feature that LoyalMark provides and is utilized very effectively by a number of our customers.
Another loyalty based option LoyalMark’s Loyalty Card Programs offer is employee incentives. A very important key to the success of your loyalty program are the employees who deal face-to-face with your customers. By promoting the merits of joining your loyalty program, they in essence will be the ambassadors of your program. Instilling the desired attitude and properly training employees is therefore a very important component to keep in mind. Just as important, is implementing an incentive program that rewards your employees for promoting the program.
LoyalMark also allows you to support various card types (i.e. Gold, Bronze, etc.). Treating different card types separately is inherent in LoyalMark, therefore running various distinct programs is fully supported.
The Loyalty Card Programs also offer Web-based redemption. Providing rewards that your customers see value in is paramount in developing a successful program. KESM has established relationships with product fulfillment companies (i.e. online catalogue). Coupled with our customization capabilities, this would allow you to offer online rewards redemption via your web-site.
The benefits of a LoyalMark driven loyalty card program extends well beyond satisfying marketing needs – it becomes an invaluable source of data for all levels in your business structure. At the marketing level, our loyalty card programs are an excellent means of branding. Loyalty card programs will also increase loyalty among current customers, increasing retention. Added interaction strengthens customer relations, and the program provides unlimited avenues for reaching new customers. You will be able to acquire key customer data for analysis and accurate targeting. The LoyalMark driven loyalty card program creates a new ‘product line’. Packaging options are used as additional marketing tools. You have the ability to display openly for maximum visibility.
At the operational level, online reporting tools and access to card activity in real time, along with other powerful online administrative capabilities are efficient and effective means to retrieve valuable information. The automated record of accounts is simple and reconciliation is accurate. LoyalMark driven loyalty card programs will result in reduced production, distribution and processing costs. Also, the conversion to a full loyalty card program is seamless.
The benefits of a LoyalMark driven loyalty card program at the customer level is beneficial as they receive special treatment, and incentives to return more frequently. Also, the customer is supplied with a convenient and secure payment method. Card holders are able to track itemized purchases and rewards in real-time. A LoyalMark driven loyalty card program provides increasingly popular means of gift-giving, and the speed and efficiency results in superior customer service.
At the financial level, a LoyalMark driven loyalty card program will result in an increase in sales, as customers have a tendency to spend more by way of gift card dollars. The program offers the ability to assess the value of marketing programs, in order to track the measurable results your business is experiencing. Reporting tools provide control of card activity, so fraudulent activity and misuse will be minimized, as there is no value on the card until activated. Also, a LoyalMark loyalty card program offers Electronic Funds Transfer, which eliminates manual reconciliation and minimizes incorrect entries.
